Products/brands in Japan
Introduction of our business
and initiatives by using numbers
Products/brands
in Japan
We will pursue innovation and continue to offer new value to satisfy consumers’ needs
Sales volume of Suntory Tennensui
130
million cases
Suntory Tennensui’s annual sales volume exceeded 100 million cases for 8 consecutive years from 2016, marked the record high sales volume in 2023. It has been the No.1* brand in domestic soft drink market since 2018 for its sales volume.
*Our estimates
Sales volume of BOSS
100
million cases
BOSS brand’s annual sales volume exceeded 100 million cases for 6 consecutive years from 2018, marked the record high sales volume in 2019. BOSS has a wide range of products including canned and PET bottled coffee and is a brand loved by many consumers as a “companion for working people”.
Sales volume of Iyemon
57
million cases
Suntory Green Tea Iyemon has satisfied consumers since the brand has launched in 2004 and annual sales volume exceeded 57 million cases in FY2023. Iyemon has implemented the renewal in March 2024.
Sales volume of GREEN DA・KA・RA
50
million cases
GREEN DA・KA・RA brand is loved by many consumers and its annual sales volume exceeded 50 million cases in FY2023. The brand has a wide range of products including hydration drink called GREEN DA・KA・RA and barley tea called GREEN DA・KA・RA Yasashi Mugicha.
FOSHU drink Iyemon Tokucha
Iyemon Tokucha is a FOSHU (food for specified health uses) beverage that helps the lowering of body fat and is the first FOSHU soft drink that focuses on the breakdown of body fat. The product has been the No. 1 selling FOSHU drink for 10 consecutive years *3 following its launch in 2013.
Source：INTAGE SRI + FOSHU tea drink market/2017 Jan – 2023 Dec Iyemon Tokucha (FOSHU) sales amount
Sites: total for supermarkets, CVS, drug stores and home improvement stores in Japan
Source: INTAGE SRI data, FOSHU tea drink market/2014 Jan – 2016 Dec Iyemon Tokucha(FOSHU) sales amount
Sites: total for supermarkets, CVS, drug stores in Japan
