Sustaining the “Brilliance of Life”

Suntory Group’s purpose is "To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature”. We engage in our business and social activities to provide products and services that bring people together, generate joy and inspiration, and illuminate everyone’s “life”. This underpins both our business and social contribution activities.

It has been over 125 years since my great-grandfather, Shinjiro Torii, founded Suntory in Osaka, Japan. We firmly embrace our values of “Yatte Minahare” and “Giving Back to Society” that have been thoroughly passed down by our predecessors.Suntory’s origin traces back to our founder’s bold ambition of spreading the Western liquor culture in Japan and creating a Japanese whisky that suits the Japanese palate. Since then, Suntory has continued to build on its history of “Yatte Minahare,” taking on bold challenges in the relentless pursuit of creating new value and become the multifaceted beverages company we are today.Furthermore, our value of “Giving Back to Society” has guided us to give back what our business earns, not only by reinvesting in our company, but also by bringing good to consumers and society. We achieve this through enduring initiatives in social welfare, arts, culture, academic, sports, environmental conservation and disaster recovery support. For over a century, these initiatives in pursuit of coexistence with society and nature have shaped the very essence of sustainability and continue to spread globally.

Sustained by the gifts of nature including water and raw ingredients, we acknowledge our essential duty to pass these gifts on to future generations. With this in mind, we have established the “Environmental Targets toward 2030,” with a focus on water, containers and packaging, and greenhouse gas (GHG) emissions. Furthermore, our specific goals include reducing GHG emissions by 50%* from our direct operations and by 30%* across the entire value chain by 2030. To achieve these targets, we will continue to strive steadily forward, collaborating both within our group and with external partners, clients, stakeholders, and occasionally with companies from various industries.Moreover, as concrete initiatives, the “Natural Water Sanctuary Initiative” aimed at enhancing the water source recharge function and biodiversity of forests while nurturing groundwater, is expanding globally. This initiative is driven by our "Water Positive" concept, which involves replenishing more than 100% of the water used at our production plants. Additionally, "Mizuiku"—our nature and water education program designed to teach the importance of water to the next generation— celebrated its 20th anniversary in 2024. The program has grown beyond Japan to reach Southeast Asia, Europe, and other regions, with curricula customized to the environmental needs of each country and region.

Today, Suntory Group has about 40,000 employees worldwide. The bonds we have formed with consumers in each region and business, and the Monozukuri ** technologies we have developed, are important assets. We learn from one another, elevate each other, and create new value, transcending the walls between regions or businesses. Through these efforts, we envision a future where people can enjoy our high-quality products and services anytime, anywhere in the world.

Even though we come from different nations, speak different languages and engage in different businesses, we all share one common purpose: “To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature”. As ONE SUNTORY One Family, united by a shared vision, we aim to harness our collective strengths to create even more "brilliance of life" around the world.

*Based on emission in 2019
**Monozukuri – Japanese term for craftsmanship