At Suntory, we believe in doing more than just offering products; we recognize it is our responsibility to make a positive impact on those around us, and to give back to nature and society.
We acknowledge that our high level of craftsmanship is only possible through the gifts of nature, particularly water, and so we are committed to efforts that keep water pure and abundant for future generations and create harmony within our communities through the humanities. This is the legacy of our founder, Shinjiro Torii, who believed that success is only real when it is shared. We owe ours to nature, to our customers, our employees, and our communities. Giving back is our way of saying thank you.
Suntory has developed “Mizuiku”, a next-generation environmental education program that helps children experience the wonder of nature, become aware of the importance of water and the forests nurturing it, and consider what they can do to pass on water to future generations. Principal activities include offering the Outdoor School of Forest and Water, providing hands-on nature experiences in the home regions of Suntory Tennensui (mineral water), and visiting schools to provide study lessons. With roots in Japan, the Mizuiku program expanded globally, starting with Vietnam in 2015. Currently, we offer support for learning, experiencing nature, and educational programs to communicate the importance of water to children in 81 cities in 8 countries*. To date, some 580,000 children have participated in these activities. Aiming to continue improving water sustainability, we will globally promote next-generation environmental education through “Mizuiku” that is aligned with the water situation in each region to pass on safe and abundant water resources to future generations.
* As of June 2024