The Suntory Group Way

The approach that each Suntory employee brings to their daily duties in order to implement Suntory Group’s Corporate Philosophy.

We protect nature

As a company that delivers the blessings of nature to our customers, we conduct business activities that reflect our respect and appreciation of these resources. By reducing our environmental impact and contributing to sustainable cycles of natural water, we thoughtfully pass a healthy planet on to the next generation.

We respect humanity

We provide products and services that enrich the minds, bodies, and lifestyles of our consumers. Through new and delightful experiences, we contribute to a society in which all people can enjoy harmonious and spiritually rich lives.

We exceed consumer expectations

We regard all people as our customers and put their satisfaction first. We pursue a “Gemba” (on-site) perspective, reflecting the views of our consumers in our activities, and continuously strive to earn trust and exceed expectations.

We put quality first

Quality is the highest priority in all our processes, from the planning and development of products and service to the way we interact with our consumers. We strive for quality in everything we do, every day.

We challenge ourselves

We dream big without fear of failure. Every day, we strive to create value never achieved before, think with fresh mindset, act resolutely, and take on new challenges.