Our Purpose
“To inspire the brilliance of life,
by creating rich experiences for people,
in harmony with nature.”
Our Values
The values we embrace to achieve our purpose
Growing for Good
We keep growing, as individuals and as a corporation, towards a better world. By continuing to grow, we expand our capacity to improve society.
“Yatte Minahare”
We refuse to fear failure, refuse to give in or give up, and stay relentless in our quest to innovate new values.
Read StoriesGiving Back
to Society
We give back from what our business earns, not only by reinvesting in our company, but by caring for our customers and partners and contributing to society.
Read StoriesThe Suntory Group Way
nature
The Suntory Group Way
The approach that each Suntory employee brings to their daily duties in order to implement Suntory Group’s Corporate Philosophy.
We protect nature
As a company that delivers the blessings of nature to our customers, we conduct business activities that reflect our respect and appreciation of these resources. By reducing our environmental impact and contributing to sustainable cycles of natural water, we thoughtfully pass a healthy planet on to the next generation.
We respect humanity
We provide products and services that enrich the minds, bodies, and lifestyles of our consumers. Through new and delightful experiences, we contribute to a society in which all people can enjoy harmonious and spiritually rich lives.
We exceed consumer expectations
We regard all people as our customers and put their satisfaction first. We pursue a “Gemba” (on-site) perspective, reflecting the views of our consumers in our activities, and continuously strive to earn trust and exceed expectations.
We put quality first
Quality is the highest priority in all our processes, from the planning and development of products and service to the way we interact with our consumers. We strive for quality in everything we do, every day.
We challenge ourselves
We dream big without fear of failure. Every day, we strive to create value never achieved before, think with fresh mindset, act resolutely, and take on new challenges.