How Our Story Begins
“Yatte Minahare” isn’t just the basis of everything we do here at Suntory–this phrase continues to guide us and drive us to turn our dreams into reality.
Founded with an Entrepreneur Spirit
Never satisfied with the status quo, and driven by our “Yatte Minahare” spirit, Suntory began expanding into the non-alcoholic beverage market in 1972.
Becoming No. 1 in the Global RTD Market
The Ready-To-Drink (RTD) category, which includes pre-mixed alcohol beverages in a cans or bottles that can be opened and enjoyed immediately...