Business Portfolio

Europe

In Europe, our business is built mainly around brands that have been locally loved for years, including Lucozade and Ribena in England, and Orangina in France. A growing trend of health-consciousness and the introduction of sugar taxes led us to increase our “natural & healthy” products and to reduce the sugar and calorie content of existing core brands.

Asia Pacific

In Asia, we are operating a soft drink and a health supplement businesses, with the soft drink business divisions expanding in Vietnam and Thailand.

We have also started developing new product categories including TEA+ by utilizing Suntory’s R&D technology.

In Oceania, we are the market leader in energy drinks across Australia and New Zealand.

Japan

The soft drink market in Japan has been experiencing long term growth, due to more diverse product categories, logistics advancements and changing needs. Our non-sugar Ready-To-Drink (RTD) products, such as sugar-free tea and water, have a strong nationwide presence in vending machines. Based on the above trends, we consider water, coffee and sugar-free tea to be the market’s future growth categories and will put its efforts into these strengthening brands like Suntory Tennensui, BOSS, Suntory Green Tea Iyemon, Yasashii Mugicha and Suntory Oolong Tea.

Americas

In the Americas, Pepsi Bottling Ventures in North Carolina, a joint venture company with PepsiCo, operates our soft drink business. We are focusing on expanding water and coffee sales. We are also searching for new business opportunities in light of urbanization, population movement and the diversification of consumer needs, including recent changes in consumption habits and developing health consciousness in the North American market.