Jul. 07, 2017
Suntory Tops Nikkei BP "Eco-Brand Survey 2017"
On July 6, Nikkei Business Publications, Inc. (Tokyo) announced the results of the "Eco-Brand Survey 2017," a questionnaire that looks into how the environmental efforts of companies are perceived by consumers. This is 6 times that we Suntory topped the ranking.
* March 20–April 23, 2017: The internet-based questionnaire is conducted
* No. of Valid Responses: 20,300
* No. of Companies Targeted: 560
2017 Eco-Brand Index: Top 20
| Rank | Previous Year | Company | Score |
|---|---|---|---|
| 1 | (2) | Suntory | 100.3 |
| 2 | (1) | Toyota Motor | 99.8 |
| 3 | (3) | Panasonic | 88.4 |
| 4 | (5) | Honda | 85.9 |
| 5 | (6) | Nissan Mortor | 80.7 |
| 6 | (7) | Kirin | 79.5 |
| 7 | (4) | AEON | 79.0 |
| 8 | (12) | Seven Eleven Japan | 73.9 |
| 9 | (17) | Asahi Breweries | 73.8 |
| 10 | (9) | Coca-Cola (Japan) | 73.3 |
| 11 | (38) | Sekisui House | 72.0 |
| 12 | (8) | Sapporo Breweries | 71.5 |
| 13 | (25) | ENEOS | 71.3 |
| 13 | (28) | Daikin | 71.3 |
| 15 | (27) | Bridgestone | 71.0 |
| 16 | (14) | Mazda | 70.8 |
| 17 | (55) | McDonald’s Japan | 70.3 |
| 18 | (10) | Japan Tobacco (JT) | 70.1 |
| 19 | (29) | East Japan Railway | 69.8 |
| 20 | (22) | ITO EN | 69.3 |
| 20 | (15) | Kao | 69.3 |
Nikkei BP Consulting, Inc.
* The Eco-Brand Index is derived from the total of four indexes that impact brand building: contact to environmental information, environmental communication, environmental image, and environmental evaluation. The scores express the deviation value (average=50).
Of the 4 indexes that comprise the Eco-Brand Index, Suntory ranked No.1 in "environmental communication" and "environmental image." In the specific company image, "environmental image," Suntory came out on top in categories such as "making efforts to reduce usage of resources," "making efforts to reduce emission impact on air, water and soil," "making efforts to preserve biodiversity and plant/animal resources," and "making efforts to conserve nature."
The global environment is important for Suntory Group sustainable business, and to pass it on to the next generation, the entire Group is promoting environmental management that includes preserving the natural environment and reducing environmental impact. In addition to promoting effective usage of resources through innovative technologies, we implement "Natural Water Sanctuary Activities" and the development of Suntory Mizuiku–Education Program for Nature and Water, an endeavor that conveys the importance and workings of nature to elementary school children in Japan and abroad.
Related Links
・Suntory Natural Water Sanctuary Activities
CSR website: https://www.suntory.com/csr/environment/eco/forest/
Topics: https://www.suntory.com/topics/2016/06/tennensui.html
・Suntory Mizuiku - Education Program for Nature and Water
Topics: https://www.suntory.com/topics/2016/06/mizuiku.html