No.sbf0106( 25, 2014 )
Suntory Beverage & Food Limited
Brand
Launch of Orangina 1.2L PET bottle in Japan
- Large size for families or parties -
Suntory Beverage & Food Limited is pleased to announce that a larger size (1.2L) PET bottled Orangina, carbonated soft drink made with fruit juice, will be available to consumers beginning on Tuesday, April 29 in Japan.
Orangina is currently popular due to its fresh orange flavor with the hint of natural bitterness derived from orange peel extract. This year, we are striving for further success of this product with a sales goal of 10.8 million cases (up 20% year-on-year).
This is the third year for Orangina in the Japanese market. In order to further expand this market as well as to meet diverse consumer needs, we have decided to release a larger size (1.2L) Orangina. We have also developed a uniquely shaped PET bottle for family get-togethers or parties.
The design of the 420ml Orangina bottle has also been renewed and will be available on Tuesday, April 29. The well-reputed content remains the same.
Name | Content | SRP (excl. tax) |
Box content |
Orangina | 1.2L PET bottle | 320 yen | 8 |
420ml PET bottle | 140 yen | 24 |
▼ Release date: Tuesday, April 29, 2014
▼ Release area: in Japan
▼ Orangina brand website: http://orangina.jp/
▼ Suntory Beverage & Food website: http://suntory.jp/sbf/