About 6 years after joining the company, I heard a rumor that Suntory would make a challenge to develop blue roses in collaboration with Florigene, a venture company in Australia. Because I was not especially interested in plants, I did not even know the fact that blue roses did not exist in the world. However, I felt I needed a change in my company carrier and wanted to work abroad, so I sort of volunteered.

At that time, I belonged to the laboratory of microorganisms, but was transferred to the plant research group with the initiation of the project, and immediately moved to Australia. At the beginning, I had difficulties because of the uniqueness of Australian English and I did not understand the context of daily research activities, but got used to the research life there quickly with the support of friendly colleagues.

There were no big technical barriers for me to start working with plants because microorganisms and plants are much the same as far as molecular biology concerned. People often wonder how patient we had to be to look for two blue genes from 30,000 plant genes, but I knew research is such as I had dealt with fungi or mammalian genes. I did not find it really hard.

During the Christmas season, I received a Christmas card from the President at that time, Keizo Saji, with a handwritten message "I am waiting for blue roses just as I am eager to see my sweetheart." I was needless to say impressed with the witty message, but most of all, I was pleased that he remembered each of us employees dispatched abroad. I still treasure this card.

As we examined plant genes, I hypothesized that the ancestors of roses might have had blue genes and that blue roses might have bloomed tens of millions of years ago.

No current rose family has blue genes, which means that they were not necessary for the ancestors of roses to survive. They might have eliminated unnecessary blue genes at some point of time in the process of evolution.

All we can do is to imagine what kind of colors the ancient blue roses had, but if there were a time machine, I would love to see them. Perhaps, not only their colors but also their shapes were quite different from those of current roses.

The work to isolate blue genes, which would be the key to producing blue roses, needed patience. We introduced isolated genes into yeast, grew them, and examined whether a precursor of blue pigments had been produced by exposing them to X-ray films---I patiently repeated this steady process.

On one day, a spot indicating the blue gene activities which I had not seen before appeared on an X-ray film. Finally we succeeded in isolating blue genes.

I cannot fully express the sensation that I felt at the time. Immediately, I sent a fax with a big circle mark to Japan. Although no word was written on it, colleagues in Japan knew what it meant, and shouted with pleasure, "They did it!"

When I said "I think I got one" to a colleague at Florigene, the news spread in an instant and they also got excited. A female director in charge was also pleased, with red eyes and tears. The president of Florigene bought us lunch on that day. We had a party celebrating the success at an Italian restaurant.

While everyone was pleased and excited, my colleagues from Japan and I were thinking about the possible difficulties in introducing the blue genes into roses and carnations. Even though we had isolated blue genes, all the efforts would be in vain without producing blue flowers.

In July, we applied for the patent of blue genes. We found later that a competing research team also succeeded in isolating genes about the same time. Fortunately, however, we made the application earlier than them, and obtained patents without any trouble.

In the experiments to narrow down candidate genes, we used yeast to reduce the time to produce results, which was perhaps very fortunate for us. If we had used plants, not yeast, for the experiments, we might have made the application later and might have failed to obtain the patent right.

To express plant genes in yeast, we applied the yeast expression system that had been developed by medical research Suntory engaged at that time. As in this case, techniques that were developed in the past can sometimes be used for a totally different research later.

We introduced candidate genes into petunias, but the color of petals did not change, and we were disappointed for a moment. However, we took a closer look and found that the color of pollens only had turned blue. We screamed, "Thank God!" and laughed. It is such a nice memory. Subsequently, we confirmed that the color of petals could be turned blue, too. This was the moment when I was convinced that blue flowers of roses and carnations could be produced eventually.

Around that time, I was busy helping raise funds at the Florigene in Australia. This was a 4-year project originally, but it took a much longer time to produce blue pigments in roses. There was financial support from Suntory during the first two years, but financial difficulties unique to venture companies continued subsequently, posing various barriers.

From the viewpoint of investors, it must have been hard to make an investment in the blue rose project which was taking several years, unlike software development that could be completed in half a year. Finally, we obtained funds, using a taxation system encouraging research and development in Australia.

Florogene could not make use of the system without the approval of Suntory, so I served as a negotiator between Suntory and Florigene.

It took much trial and error to introduce the heterologous blue genes which had been once regarded as unnecessary by the ancestors of roses into rose cells and regenerate transgenic roses by tissue culture.

We had to use the power of a microorganism to introduce these genes into cells, and needed to conduct experiments to determine the strain of the microorganism to be chosen. At the same time, we also had to actually try to introduce the genes into a stalk and a leaf in order to determine which was better.

Introducing genes into plants and regenerating them required much more patience than isolating blue genes because steady efforts were necessary to test various factors repeatedly.

Roses did not turn blue even after blue genes were introduced--We repeated experiments, and at one point, I even suspected that roses might have mechanisms to decompose blue pigments. Because I would have been more stressed out by thinking about this matter too seriously, I kept telling myself that "research and development does not advance smoothly in most cases."

Under these circumstances, researchers engaged in tissue culture devoted themselves to the experiments of introducing blue genes of various blue flowers into rose cells. Only those with precise and patient personality could be engaged in this aspect of the research. The desks of those engaged in tissue culture were organized tidily, too. I, who left my desk messy, belonged to the molecular biology team to isolate blue genes (Smile).

I engaged in plant science at university, and joined the company, longing to conduct research on blue roses in 1991. During the early days, partly as my training, I was given opportunities to conduct various studies including experiments on genes and enzymes. However, I had a strong desire to deal with living plants themselves. So I conducted tissue culture experiments after working hours, produced some results, and negotiated directly with my boss then. As I desired, I became a member of the blue rose project. My action was really in line with the spirit of "Yatte Minahare - Go for it!"

Introduction of blue genes into rose cells was a laborious and time-consuming series of steady work. However, I myself did not mind it at all because that was the work I wanted to do so much.

We had a series of failures in the development of blue roses, but each failure gave us a useful lesson for future research. Each time we examined flowers that had not turned blue, we found some hint that might be useful. It was enjoyable to find such hints and use them in the next stage. Because of this enjoyment, all the members, including myself, were able to continue daily research.

Each member of the team had his or her own specialty. Some were good at molecular biology, others at tissue culture, and others at chemical analysis. Nobody was able to conduct this research alone, so we depended on each other's specialties and cherished the sense of cooperation to make the dreams come true.

Regardless of our age and sex, the team members respected each other, recognizing the ability of the other members as professional researchers. Such mutual respect enabled all of us to continue to be positive.

Even when no fruitful results were obtained, the team members did not give up and continued the research, believing the success. I again would like to express my appreciation to the company, which allowed us to continue this project for such a long time.

We knew that creation of something good would take time, as in the case of the aging of whisky. As signified by the term "Yatte Minahare - Go for it!" the challenging corporate spirit is unique to Suntory.

Without the spirit of "Yatte Minahare - Go for it!" the company would not have assigned me to the research team in my first year of employment or would not have allowed us to continue the blue rose project for 14 years in spite of the fact that the prospect for commercialization remained unclear for a long time. Perhaps the project would have been discontinued a long time ago at an ordinary company.

Although targeted pigments could not be produced for a long time in roses into which genes of petunias had been introduced, blue pigments were expressed in carnations a little earlier. As this expression only was not enough to turn the flower color into blue, we had to use a little ingenuity and introduce a combination of the blue genes and another petunia gene into selected white carnations. With the accumulation of only blue pigments by this method, we succeeded in producing blue carnations. This method was applied in the subsequent development of blue roses, chrysanthemums, and lilies.

Because the color of carnations changed, there was no reason we wouldn’t be able to change the color of roses. Because the blue genes had already been introduced, we were sure that we could produce blue roses eventually.

Since the first blue carnations in the world were released, they have been sold mostly for Mother's Day. It is very difficult to produce many flowers all at once for that day, and the farmers get extremely busy.

Moonseries carnations have a wide variety of colors. The difference in colors is due to the difference in the amount of pigments. Blue pigments accumulate in the vacuoles of petal cells, and the vacuolar environment of carnations is quite different from that of roses. Because the pH in the vacuoles of roses is low, an increase in the amount of pigments results in a reddish color. We can say that roses are not at all suitable for turning blue. It is strange that production of the same kind of blue pigments in chrysanthemums results in much more pure blue than in roses.

Genes of various plants, such as gentian and lavender were tried, but what produced blue pigments in roses were pansies. This was found with no necessity. We selected representative blue flower species from each category of plant classification named "family," and tried various flowers, and succeeded in the experiments of pansies quite by chance. There was no presumption that pansies would work.

Experiments were conducted jointly in Japan and Australia, and blue pigments were first produced in Australia, so I felt a little disappointed. Since the time when I returned to Japan in 1994, experimental systems in Japan improved, and experiments were conducted in parallel with experiments in Australia. Subsequently, experiments introducing genes of pansies were also conducted in Japan.

When blue pigments were expressed in roses for the first time, their content was about 50% of total pigments. Still, we were all excited to receive the news. The change from zero to one (from absence to presence) was a big breakthrough.

The color of the roses was not blue but murky dark red at best. But we had a bright prospect because we believed that the color would turn blue someday with continuous efforts to improve it.

Even if the amount is small, there is a big difference between zero and one when we think about future possibilities. We were convinced that "this was a good result, indicating that our research was advancing in the right direction." This was a big turning point in the blue rose project.

Introduction of blue genes is relatively easy for some rose varieties whereas it is not for the other varieties. First, we introduced the genes to red roses. It was difficult to turn them blue, so we started to choose varieties for which introduction of the genes was relatively easy and which would easily turn blue.

It has been often pointed out that white roses may easily turn blue, but many white roses do not have the ability to produce pigments, and they do not necessarily turn blue even if blue genes are introduced.

We do not know yet why it was more difficult to produce blue pigments in roses than in carnations. As plants have mechanisms to degrade unnecessary nucleotide sequences, for example, the petunia blue gene might have happened to be the sequences that the roses wanted to degrade. However, this is only my imagination. There is no big difference between roses and carnations as to how easy it is to introduce genes.

Some people have said to me, "You must have been patient not to give up the project when no fruitful result was obtained." If the members who are directly involved in this kind of project do not believe in the success, it will never be successful.

To think positively and consider that "there is no reason not to be successful" is just about the right attitude. If there had been even one team member who had given up, APPLAUSE would not have been born.

I felt pressure due to the expectations and dreams that many people had, but I even enjoyed the sense of pressure. If nobody had cared, there would have been no pressure, but the work itself would not have been worthwhile. I have worked, considering that I have been expected to do so.

We were advancing research to develop roses that really would look blue in 1999. It was decided that the progress of the selected research projects should be reported directly to top management twice a year, and the blue rose project was chosen as the subject of the reporting.

I was first told to make a report once in three months, but I told them that I wanted to do so only twice a year, saying "Roses don't grow in three months" (Smile). It was hard for me to give easy-to-understand explanations to the executives, who were not specialized in this area.

Once I was very careful to make my presentation easy to understand, and one executive said, "Good! Now I know that you will create roses soon." I still remember the difficulty of preparing presentation.

There was one impressive incident in a report meeting. On that day, I wore a tie with the pattern of blue roses as it was the least I could do then. My senior director happened to wear a tie with blue roses, too, so we said to the vice-president then, "Today we are both wearing ties with blue roses." Then he said, "You were saying that you were creating blue roses, but you meant you were creating ties with blue roses." When I heard that, I was already nervous before the presentation, and I could not say even a word in response (Smile).

At this report meeting, in front of the president and the executive vice president, I promised to produce blue roses by September 2002. Because of the pressure, the president asked me, "Haven't you created blue roses yet?" in my first dream of the new year.

We produced roses with the content of blue pigments close to 100%, but whether they really looked blue depended on subjective view. Therefore, we decided to ask for the judgment of the president, and I took the blue roses with me to the president's office in September, 2002. I had to prepare myself for the worst. In case of being told that the roses were not blue, I prepared presentation materials to be used to make an excuse.

Therefore, I was so relieved when the president said, "They are blue! Good job. Promises are seldom fulfilled." Later, another researcher talked about that conversation to the president on the occasion of his training, he said, "I said that, partly to flatter him" (Smile). His thoughtful statement to thank me for my efforts encouraged me to produce roses of pure blue.

After the public announcement of our success, we obtained the permit from the government and established a production system. Finally, after five years, we put roses on sale. Even now, several years after their release, I still receive requests for interviews and lectures. I have been pleased with these requests, but I have been thinking, "Rather than dwelling on the past. I should think about the future direction."

Since the release, I have received many responses from consumers. Some say that "the color is unprecedented blue," but others say that "it is not blue but purple." Some asked us to "create roses of pure blue."

Sometimes I receive compliments about fragrance of the blue rose, but the pathway to produce colors is quite different from the pathway of biosynthesis of fragrant compounds. Because the genetic modification only changed colors, and fragrance and shapes are the same as those of original roses, I have slightly mixed feelings when I receive compliments about fragrance.

The moments when I was most pleased to engage in this project were not when we obtained good experimental results but when we received warm encouraging responses from general consumers after the announcement of the success in the development of blue roses.

A woman in her 80s sent us a handmade embroidery with a motif of blue roses, along with a letter, saying, "I am glad to have lived long to see the roses." I am moved to tears to think of her, putting in one stitch after another for someone that she didn't know.

People who are not interested in flowers may not care whether roses are blue or red. Nevertheless, there were a tremendous number of people who called the birth of blue roses "realization of hope" and "dreams come true." I was glad to have continued this work from the bottom of my heart.

The members of the laboratory always ask themselves how the products they are creating will be received by consumers and how much value they have. In daily life, researchers do not interact with consumers. We work in the farthest place from consumers. Nevertheless, many consumers send us responses, which give the ultimate pleasure for us who make a living as researchers.

One of the reasons why we received so many responses is perhaps the fact that it took a long time to succeed. APPLAUSE was created after many struggles, and each consumer was waiting for it. Thus, many consumers shared our feeling that blue roses were special. I would like to do my best to brighten up the blue color in order to meet their expectation.

The best way to brighten up the blue color is to learn from the nature. We should not only change rose varieties but also examine what mechanisms of other blue flowers make them really blue, and imitate them with roses. For this purpose, procedures more complicated than the procedures of creating APPLAUSE will be necessary.

I have heard about a story about the initiation of the blue rose project; one of the reasons for its initiation was that then-President Keizo Saji wanted to return a favor to the people in Scotland who helped whisky production. Creation of the blue color of Union Jack would be a true repayment of the favor. Thus, my ultimate goal is that dark blue color.

Currently, APPLAUSE is put on sale only in Japan in the world.

However, because the news on the success in the development of the first blue roses in the world were reported widely in foreign countries, many people wish to have a look at APPLAUSE. For those people, I hope that APPLAUSE will be released overseas as soon as possible.

As in Japan, we have to overcome many hurdles to release it overseas. Someday, to fulfill Suntory's dream to return a favor to Scotland, blue roses will hopefully be delivered to that land across the ocean.