News
No.12413 July 10, 2015
Hibiki 21 Years from Beam Suntory’s whisky portfolio was honored with the top Trophy award in the world whisky category at the 20th International Spirits Challenge (ISC) 2015 held in London, England on July 8 (Wed., local time). Among the 11 products awarded gold medals at the competition, Hibiki 21 Years took the Trophy award as a particularly outstanding product. This marks the 3rd consecutive year that Hibiki 21 Years has won the Trophy.
Suntory views this award as an even stronger testament to the judges’ evaluation of the high quality of its malt and grain whiskies and the excellence of its blending techniques.
“There is quite a history of being at a high level and Innovation wise the introduction of Japanese oak into the maturation is terrific. I’m really impressed.” said one of the judges.
From Beam Suntory’s spirits portfolio, El Tesoro Platinum and El Tesoro Reposado won the Trophy award in the tequila category. In addition, Beam Suntory Inc. is honored to won Tequila Producer of the Year. This honor recognizes a company for the producer's commitment to quality and innovation.
This honorable recognition of brand quality of Beam Suntory and its leadership across multiple spirits categories.
The International Spirits Challenge is an annual spirits tasting competition held in the UK, the home of Scotch whisky. Categories include scotches, world whiskies, liqueurs and more. In addition to the Gold Medals, Silver Medals and Bronze Medals awarded in each category, excellent products among the Gold Medal winners are given the Trophy, the top prize in the category.
In the whisky testing, a panel of 10 judges, including blenders from whisky distilleries around the world, conducts a blind tasting of more than 400 whiskies submitted from around the world to determine the award winners. The results attract global attention from the spirits industry.
Trophy in World Whisky Categories: Suntory whisky Hibiki 21 Years Old,
Trophy in Tequila Category: El Tesoro Platinum and El Tesoro Reposado
Tequila Producer of the Year: Beam Suntory Inc.
Hibiki 21 Years Old is a meticulously blended combination of carefully selected ripe grain malts and malt whisky aged for a lengthy period of at least 21 years. It is distinguished by a mature aroma, incredibly fruity and reminiscent of sweet flowers, and a smooth, light flavor. This blend allows you to enjoy the strong body, mellow richness and profound, long finish only found in a whisky aged for 21 years.
As one of the last handcrafted tequila in the world, El Tesoro is distilled from estate-grown blue agave in copper, rather than modern stainless steel, to retain more of the agave flavor.
Suntory Whisky Website: https://www.suntory.com/whisky/
Beam Suntory Website: http://beamsuntory.com/
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
