News
No.12333 April 7, 2015
Suntory Holdings Limited
Tokyo, Japan, April 6, 2015 - At the 18th Asia Pacific Advertising Festival (ADFEST 2015) held in Thailand during March 19 to 21, Suntory Holdings Limited was named “Advertiser of the Year,” the most prestigious special award for an advertiser. This was the first time that a Japanese spirits and beverage maker won this award.
Founded in 1998, the Asia Pacific Advertising Festival is one of the largest advertising festivals in the Asia Pacific region. Ranging from the Asia Pacific region to the Middle East, this year there were a total of 3,295 entries in all 18 categories.
“Advertiser of the Year” is a special award that began from 2008. It awards the advertiser with the highest score, which is determined by scoring the number of awards received and the number of finalists among 15 categories and the awards received in the LOTUS ROOTS* and then totaling those scores. With a total of 15 category awards (2 Grand Prix, 3 Gold, 6 Silver and 4 Bronze), Suntory Holdings was able to receive this special award.
-- Note --
●Overview of the 18th Asia Pacific Advertising Festival (ADFEST 2015)
▼ Special Award
“Advertiser of the Year” Suntory Holdings Limited
▼Category Awards
| Title: | 『HIBIKI Harmony Bar with HIBIKI Glass』 |
| Summary: | Featuring HIBIKI Glass, the world’s first interactive whisky glass that mixes Japan’s traditional glass design and an innovative sensor technology. The plot involves sound and images inside the bar that convey a sense of the seasons linked with the motions of touching the glass, tipping it, waying the ice and drinking. It provides a virtual experience of the HIBIKI’s view of the world on the Web. |
| Award Details: | <GRANDE> 【LOTUS ROOTS】【INNOVA LOTUS】 <GOLD> 【OUTDOOR LOTUS】 <SILVER> 【INTERACTIVE LOTUS】【DIRECT LOTUS】 |
| Title: | 『SUNTORY WHISKY 3D on the Rocks』 |
| Summary: | Using cutting edge 3D technology to create beautiful ice of various objects and shapes, such as the Kinkaku-ji Temple and a guitar, to make it into a whisky on the rocks. A new world of whisky can be enjoyed through the images. |
| Award Details: | <GOLD> 【BRANDED CONTENT & ENTERTAINMENT LOTUS】【INTERACTIVE LOTUS】 <SILVER> 【INTERACTIVE LOTUS】【OUTDOOR LOTUS】【DESIGN LOTUS】 <BRONZE> 【INTERACTIVE LOTUS】 |
| Title: | 『「Pepsi Nex Zero」Momotaro Episode.0-2』 |
| Summary: | A television commercial of the Pepsi Nex Zero. The production is a live-action original story of a Japanese folk tale “Momotaro,” and features actor Shun Oguri playing the part of Momotaro. Through Momotaro's bold challenge against powerful demons, the Pepsi Nex Zero's ‘attitude of continuing to challenge what's stronger than oneself’is expressed in a dramatic scale as if in a movie. |
| Award Details: | <SILVER> 【FILM CRAFT LOTUS】 <BRONZE> 【FILM CRAFT LOTUS】【FILM LOTUS】 |
| Title: | 『「C.C.Lemon」THE NINJA SCHOOL GIRLS』 |
| Summary: | A pair of normal looking high school girls appear. As the two friends are filming on a smartphone their usual day of having fun in the classroom, an epic game of tag can be enjoyed when the two rush out of the school and begin jumping around freely all over town like ninjas. |
| Award Details: | <BRONZE> 【INTERACTIVE LOTUS】 |
