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Head Office2-3-3 Daiba, Minato-ku, Tokyo, Japan (inside Suntory World Headquarters)
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EstablishedMarch 1958
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Capital¥50 million
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Sales¥24.7 billion (FY2022 results)
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Employees853 (As of January 1, 2023)
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Group Companies・DYNAC Corporation ・DYNAC Partners Corporation
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Business Activities・DYNAC Corporation
Management of restaurants with multiple business formats, planning and operations for party catering services, commissioned operations of restaurants and drink stands within cultural facilities such as theaters and music venues
・DYNAC Partners Corporation
Consignment operation of restaurants at golf courses resorts, operation of roadside stations and expressway service areas -
Website
Group Corporate Philosophy
To cook up inspiration.
To serve delight.
To mobilize the talents of our people to create memorable restaurants.
To deliver these experiences.
Everything we do is to increase the value of food.
To be a value creation company that stays ahead of the times,
focused on the future of food and what people want in the future.
To continue creating new possibilities with food
to inspire customers with authentic experiences.
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1.Bring fresh creativity to cooking and food services.
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2.Have fun together with customers.
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3.Think and act from the customer’s point of view at all times.
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4.Respect and accommodate differences and others’ values.
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5.Continue taking on challenges without fearing change. Yatte Minahare!
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6.Combine individual strengths, team strengths and the Suntory Group’s strengths.
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7.Give thanks for the blessings of nature.
As a good corporate citizen, we will contribute to food culture
and create more social engagement by delivering enjoyable spaces and safe,
high-quality products and services to customers and creating enriching and fun communication through food.
DYNAC Group’s Sustainability
Sustainability Policy
The DYNAC Group’s purpose is to cook up inspiration and increase the value of food.
With our customers, employees and stakeholders in mind,
we create enriching and fun communication through food.
We aim to contribute to food culture,
create new value and inspiration and achieve sustainability in society.
SDG Vision
The DYNAC Group delivers food to customers provided by the rich blessings of nature. To continue communicating the joy of food to customers and to pass down a rich natural world to the next generation, we aim to achieve sustainability where people and nature beneficially impact one another.
The SDGs, comprising 17 goals and 169 targets for the world to collectively achieve, aspire to leave no one behind. We will proactively engage in activities that contribute to the SDGs through our principal food business.
Primary Sustainability Activities
Four Sustainability Initiatives
(1) To Create Harmony with Customers and Business Partners: Provide Safe and Reliable Food
—Pursue Food Safety and Reliability to Communicate the Joy of Food to Customers
We incorporate customer feedback into our company activities. Based on the DYNAC quality policy of “All for the Quality,” we have established our Food Safety Philosophy and Food Safety Activities Policy and take steps to maintain and improve quality throughout the food chain.
We develop food culture, create new value and inspiration, and achieve sustainability in society by delivering fun communication through food.
Pursuing Safety and Security through Our Quality Assurance Management System
We have established and are operating a Quality Assurance Management System to pursue food safety and security, and to provide services that satisfy our customers. Based on the system, the Purchasing and Quality Assurance Divisions take the lead in formulating quality assurance policies (plans) while conducting restaurant hygiene inspections and analysis of defective products. We also carry out internal audits as we work to make continual improvements.
Establishment of Policy on Responding to Customer Feedback
The DYNAC Group has established a Policy on Responding to Customer Feedback, as we work constantly to improve customer satisfaction.
Policy on Responding to Customer Feedback:
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・We respond promptly, appropriately and in good faith to customer inquiries and comments.
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・We sincerely appreciate the opinions and requests of our customers, and actively reflect them in our corporate activities.
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・We listen constantly to our customers’ opinions and use them to improve our products and services.
Reflection of Customer Feedback in Restaurant Activities
We actively collect customer feedback from our website and other sources, and have established a network that allows us to share feedback and inquiries with all of our restaurants. Suggestions at each restaurant are fed back to the restaurants and sales managers, and are reflected in restaurant improvement activities.
(2) To Create Harmony with Nature: Contribute to the Natural Environment
—Pass Down the Rich Blessings of Nature to the Next Generation
To pass down a sustainable natural environment to the next generation, we implement environmental management throughout our Group based on reducing environmental impacts directly associated with our business activities.
ISO14001 Certification
We have been continuously certified for ISO 14001, the international standard for environmental management systems, since December 2009. We continuously advance environmental improvement activities through the PDCA cycle in order to put into practice the environmental policy set forth by the DYNAC Group.
Environmental Policy
The DYNAC Group delivers food to customers provided by the rich blessings of nature. We proactively engage in environmental conservation activities to continue communicating the joy of food to customers and to pass down a rich natural world to the next generation.
We engage in the following four areas to achieve our Environmental Policy.
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・Value and respect food
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・Value and respect resources (electricity, gas, water)
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・Be mindful of conserving energy in our business processes
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・Support employees that participate in activities for the natural environment
Reduction and Recycling of Food Waste
The DYNAC Group complies with the Food Recycling Law and works to reduce and recycle food waste such as food scraps.
Use of RSPO-Certified Detergent
By using RSPO-certified products, we support smallholder farmers and contribute to protecting subtropical rainforests and animals that live in nearby areas.
What is RSPO Certification?
There are two types of RSPO certification.
One is the Principles and Criteria (P&C) certification for plantations and oil mills. This demonstrates that their production is sustainable and meets the principles and criteria that RSPO sets for its certification.
The other is the Supply Chain Certification Standard (SCCS) for manufacturing, processing and logistics processes (the supply chain) that handle products that use palm oil produced under P&C certification. SCCS certification demonstrates that the products satisfy the requirements set by RSPO.
Organizations that have product ownership rights for each process until the final product is finished, including trade companies and processors that source certified palm oil, and product manufacturers, can obtain SCCS certification.
(3) To Create Harmony with Society: Community Co-creation and Social Contributions
—Expand Community-Based Connections and Food Culture
In cooperation with local producers and local governments, we conduct initiatives designed to activate communities and create sustainability in them through food, aiming to realize communities’ growth potential.
Connections to Local Producers
We strengthen our cooperation with local producers and expand intra-Group sales channels to increase producers’ sales.
Operation of “Michi no Eki” Roadside Stations
Through operation of “Michi no Eki” roadside stations with the concepts of local production for local consumption and community co-creation, we empower communication with local farmers and producers and aim to operate facilities that users find appealing. We operate the food spaces as well as all roadside station facilities to support community activation through public–private cooperation.
(4) To Create Harmony with Employees: Diversity Management
—Develop Diverse Human Resources That Can Extend Our Dreams around the World
Diversity management is central to our human resources policy. We aim to develop human resources that pursue new value creation and to create workplaces overflowing with creativity, where all employees can demonstrate their potential to the fullest.
Employee Development
To develop human resources, we provide various types of internal training for prospective hirees, as well as training for new employees, management training, leadership training, and other programs. We present “DYNAC Awards” as a system of business process evaluation to improve our hospitality, technical capabilities and team skills. We also hold a company-wide D1 Grand Prix, competition for customer service skills, as well as a Product Development Contest and Drink Development Contest to provide opportunities to share employee growth among all of our members.
Promotion of Diversity
The DYNAC Group believes that respect for diversity is important for corporate development. We have an internal system in place to enable employees to flourish in a diverse workforce regardless of gender or age.
Contributing to the local community of each restaurant is also essential for corporate growth, and we consider the employment of people with disabilities to be a particularly important issue. We will continue our efforts in cooperation with local support organizations, Hello Work, supporters and guardians as we strive to provide meticulous and individualized accommodations that help make working and living fulfilling for those with disabilities themselves.
Eminently Fair and Reasonable Evaluation System
The DYNAC Group has introduced a job qualification system. Employees in management positions set their own goals using a goal management sheet, and discuss the results with their supervisors during interviews, which results in highly satisfactory evaluations and treatment.
Ensuring Reasonable Working Hours
Individual working hours are tallied each month, and a list of employees who exceed the appropriate amounts is compiled, which is reported to management and their department heads to suggest corrective action. To achieve more fundamental solutions, we are reviewing staffing levels and modifying restaurant operations toward optimizing working hours.
Childcare, Nursing Care and Support
We have established internal rules in compliance with the law and promote the use of childcare and nursing care leave. When requested by eligible employees, we also offer shorter hours, exemptions from overtime work, and restrictions on late-night work.
Support for Mental and Physical Health Management
We have enhanced our management system with regard to employee health management, ensuring that employees undergo regular health checkups. With regard to mental health care, we conduct annual stress checks on employees. In addition to providing management training for managers, including executives, the company has established an external consultation service to provide counseling and mental support.
- Suntory Beverage & Food Limited
- Suntory Beverage & Food Europe
- Suntory Beverage & Food Asia Pacific
- Pepsi Bottling Ventures LLC
- Beam Suntory Inc.
- Chateau Lagrange S.A.S.
- Weingut Robert Weil
- Haagen-Dazs Japan, Inc.
- DYNAC HOLDINGS CORPORATION
- Pronto Corporation
- Izutsu Maisen Co., Ltd.
- Suntory Flowers Ltd.
- Toyota Suntory Midorie (Shanghai) Co., Ltd.
- Suntory Marketing & Commerce Ltd.
- Suntory Publicity Service Ltd.