Suntory Group AI Principle

Under our corporate philosophy, "To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature," the Suntory Group is committed to offering valuable products and services to our customers.

To realize this philosophy, we supplement our business activities with AI technologies to further enhance our products, services, and customer experiences, continuously striving to provide new value that delights our customers.

While utilizing AI brings significant benefits to our business activities, it is still a developing field accompanied by significant challenges and risks. As such, the Suntory Group has established an AI Principle that is shared and adhered to across the entire Suntory Group to address these risks responsibly.

To implement this AI Principle across the entire Suntory Group, we will establish and actively promote appropriate governance structures for the utilization of AI.

The Suntory Group, in compliance with this AI Principle and the applicable laws and regulations of each country, commits to responsibly using AI as we aim to become the most beloved and trusted comprehensive food and beverage corporate group in the world, continuing to pursue future innovation and challenges.

1. Providing New Value

In order to provide our customers with value with regard to products, services, and customer experiences that are uniquely Suntory, the Suntory Group will utilize the strengths we have cultivated over the years such as brand value creation, Monozukuri technologies, and cultural social contribution by integrating them with AI technologies so as to accelerate innovation, while also actively promoting co-creation with our external partners.

2. Respecting Human Rights and Ensuring Fairness

The Suntory Group has established the Suntory Group Human Rights Policy and continuously respects individual rights and dignity. Not only do we recognize the benefits brought by advancements in AI technology, but we are also committed to addressing the risks associated with its use, such as bias, unfairness, discrimination, and misinformation. By doing so, we ensure that human dignity, capabilities, and potential are neither limited nor denied and we diligently work to prevent AI technologies from being misused or misapplied.

3. Fair and Safe Usage

Using AI technologies to develop and provide products and services is not without risk. The Suntory Group understands that the misuse of AI technologies carries the risk of various unwanted scenarios, such as the infringement of copyright and portrait rights/image rights/rights of publicity or the spread of misinformation. To ensure the safety of AI-driven products and services, the Suntory Group conducts proper risk analysis and verification of AI technologies and adapts its scope of use as the technologies evolve and as societal changes occur.

4. Protecting Privacy and Ensuring Information Security Management

The Suntory Group recognizes the impact of data collected and utilized through AI on the rights and interests of individuals and organizations and is committed to protecting privacy and ensuring security in an appropriate environment. Our handling of personal information adheres to the Suntory Group's Privacy Policy and applicable AI and global privacy regulations, ensuring proper management and operation.

5. Pursuing Transparency and Accountability

As the Suntory Group utilizes AI technology, we are committed to fulfilling our obligation to provide information and to engage in sincere and appropriate communication, ensuring we fulfill our accountability obligations. Through initiatives that ensure transparency, we aim to gain greater trust from stakeholders and enhance our products and services by utilizing AI technology.

6. Developing Talent

The Suntory Group conducts education and training on AI for employees as appropriate to promote their active use of AI technology in an informed way after ensuring that they have a correct understanding of its capabilities. The Suntory Group aims to develop personnel who appropriately understand the characteristics and risks of AI technology and are capable of using it to overcome new challenges.

Established: December 2024