1980

Pepcom Industries, Pepsi Cola bottlers acquired and entry made into the U.S. beverage market.

1981

Yamanashi Winery made sister winery through tie-up with Schloss Vollrads of Germany.

Suntory Oolong Tea introduced.

A TV commercial for Suntory Oolong Tea at the time of its release

1982

Name of Suntory Beer Jun-nama revised to Suntory Nama Beer and labels of both bottles and cans renewed.

Tonegawa Brewery, the Company's third brewery, opened.

1983

Château Lagrange (Bordeaux, France) acquired.

Château Lagrange
(Bordeaux, France)

1984

Suntory Single Malt Whisky Yamazaki released.

Häagen-Dazs super premium ice cream marketed.

Marketing of MIDORI, a melon liqueur, extended to Japan as well.

China Jiangsu Suntory Food Co., Ltd. established as a joint venture with China, and entry made into Chinese beer market.

An advertisement for Suntory Single Malt Whisky Yamazaki at the time of its release

1985

Business partnership formed with Château Lafite Rothschild (Bordeaux, France).

1986

Malt's 100 percent malt beer released.

Suntory Hall opened.

Licensed production of Carlsberg beer initiated for the Japanese market.

Château Lion Tomi 1982, Japan's leading finest red wine, marketed.

The Malt's product lineup at the time of its release

1988

Weingut Robert Weil in Rheingau, Germany,
acquired.

1989

Suntory Hibiki whisky launched to commemorate the 90th anniversary of the Company's founding.

Sumptuous beer Malt's Super Premium (current The Premium Malt's) released.

Joint-venture company established in partnership with Grands Millésimes de France S.A. (GMdF), and operation of Château Beychevelle and others initiated in France.

Surfinia, a new petunia variety, marketed.

Suntory Hibiki whisky
Surfinia