Suntory Beverage & Food Limited will release Iyemon Tokucha (1-liter plastic bottle) nationwide on Tuesday, May 20 as part of the new lineup for food for specified health uses (FOSHU) series Iyemon Tokucha.

● Iyemon Tokucha (FOSHU) 1L Plastic Bottles

We developed Iyemon Tokucha, a FOSHU that helps reduce body fat, with a focus on creating the first FOSHU beverage that breaks down fat. In addition, Iyemon Tokucha uses Japanese tea leaves carefully selected by a "chasho" (master tea blender) from the venerable tea company Fukujuen in Kyoto. The beverage's key feature is that consumers can enjoy it at work and in a variety of other settings outside of regular meals, and we have created a flavor that goes well with food and that you'll never tire of drinking on a daily basis.

This time we have focused on what people consume in family settings. In response to consumers who say they "want to drink a little bit at a time throughout the day," such as during meals and after a bath, we have released a new, bigger bottle holding 1 liter. Furthermore, sales volume has been very favorable for the 6 months from the October 2013 launch to March 2014, exceeding 5 million cases.

Details

▼Product name, volume, recommended retail price (excl. tax) and wrapping Suntory Green Tea Iyemon Tokucha (FOSHU)
   1-liter plastic bottle   JPY 338 12 bottles

▼Launch date Tuesday, May 20, 2014

▼Launch area Japan

Suntory Beverage & Food Limited website: https://www.suntory.com/sbf/